Hidden Heartlands

We are challenging you to try something new and to tap into the relaxed rhythm of Irelands Hidden Heartlands. We encourage you to be active in nature and to explore something different. Don’t be one of the crowd and travel the well worn route. We want to encourage you to get away from the stresses and pressures of modern life and to experience the tranquillity of rural Ireland. Walk the road less travelled and get off the beaten track. Wouldn’t that be a good thing?

What’s in the name?

We are very proud of our roots and the name St Mel’s Brewing Company was chosen as it is synonymous with the midlands area. The name also commemorates the reopening of the St Mels’ cathedral in Longford which had been destroyed by fire on Christmas Day in 2014. Monasteries were traditionally the centres for brewing in Europe and often the only ones aloud to brew and sell alcohol.  We use the old monastic brewing tradition to support the beer quality message and like  the rebellious and disruptive nature of the message that the early clerics like St Pat and St Mel were spreading; it is our aim to challenge the conventional thinking and produce something different to the norm.

Church of St Mel

The Cathedral Church of St Mel is the cathedral church of the Roman Catholic Diocese of Ardagh and Clonmacnoise, located in the town of Longford. It was built between 1840 and 1856 and is considered the “flagship cathedral” of the Irish midlands. It is recognised as Longford’s landmark building and “one of the finest Catholic churches in Ireland. The cathedral is dedicated to Saint Mél who came to Ireland with his uncle Saint Patrick and who was later ordained bishop at Ardagh, County Longford.

St. Mél’s feast day, 7 February, has begun to be observed as a holiday for single people. “St. Mél’s Day” is a chance for singles to celebrate the good things about being single. Traditions include sending yourself a St. Mel’s Day card and for people to host parties for their single friends